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Flats of the packaging below. I was responsible for including all of the information required on the packaging, from the ingredient list to nutrition facts. Often, this was a challenge as the packaging templates were very small. Organizing type in a small space was one skill I picked up in this project, and while I would change the execution for a few of the templates now, I'm generally happy with the look and feel I developed for the brand.
![](https://cdn.myportfolio.com/14975952-f5d7-4789-aaf8-13ede50fe100/995ec5a5-d7a6-4c1d-9c23-1c760d099c55_rw_1200.png?h=6a9e74ec967b428f1b459198e8ff5a3d)
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The in-store customer experience was an important part of launching the products. I created a flyer announcing a product launch that was posted in local businesses around the area, and an in-store checklist to help the owner quickly identify the needs of customers who entered the store.
![](https://cdn.myportfolio.com/14975952-f5d7-4789-aaf8-13ede50fe100/39e3f8c4-7e6f-4db6-84e9-9b1baead1487_rw_1920.png?h=115944d99e2611b3695d25fe0df2cd31)
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To reach out to customers on the digital-front, I created promotional posts for the line's Instagram page, and an email graphic that was sent out to members of the community.
![](https://cdn.myportfolio.com/14975952-f5d7-4789-aaf8-13ede50fe100/9c9d0225-b955-45a8-b88a-dfb5268b5d0a_rw_1920.png?h=2398724b269d6d1e9c2b6c4ebab165d2)
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A few more shots of the line, photo-styled by Hempelujah's owner and various consumers.
![](https://cdn.myportfolio.com/14975952-f5d7-4789-aaf8-13ede50fe100/0ad191e5-cd84-4981-9c40-ff80713c2fc6_rw_1920.png?h=c1288d05944daca1f0dbc029fa02365a)
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