Immunizations Campaign

In 2020, Buckeye Health Plan saw a dramatic decline in immunization rates of children ages 0-6. Many parents cited fears about exposure for both their children and themselves to COVID-19 in a healthcare setting. To urge parents to continue to prioritize the long-term health of their children, Buckeye developed an outreach campaign aimed at dispelling fears and myths about children’s well-visits for immunizations. I designed and created all of the campaign elements, including a landing page, postcard, event-based flyers, series of letters from a doctor, and social media posts.

Front and back sides of postcard. The collateral for this project would be reused by all five health plans in Ohio, so it couldn't be specifically branded, except for the logo.
Flyer for the event, branded for CareSource, Molina, Paramount, and United Healthcare. One flyer was made for each health plan, with variable information that could be entered for their events.
Masthead for Buckeye's Immunizations landing page. Because this lives on Buckeye's website, the look had to pivot to meet Buckeye's brand standards, while still looking visually similar to the rest of the campaign elements.
Three letters created for the campaign and sent to members.
Social posts for Facebook and Twitter to promote the campaign.
Did you cancel your child’s well care visit due to COVID-19? It’s now safe to return to the doctor’s office. Reschedule their appointment today.
Did you cancel your child’s well care visit due to COVID-19? It’s now safe to return to the doctor’s office. Reschedule their appointment today.
Well care visits provide important vaccinations that protect young ones from life-threatening, preventable diseases.
Well care visits provide important vaccinations that protect young ones from life-threatening, preventable diseases.
Checkups when your child is healthy are just as important as when they are sick.
Checkups when your child is healthy are just as important as when they are sick.
Skipping your child’s vaccinations and well care visits can be dangerous. Your doctor’s office is open and safe. Call to make their appointment today.
Skipping your child’s vaccinations and well care visits can be dangerous. Your doctor’s office is open and safe. Call to make their appointment today.
Has your child fallen behind on their vaccinations? It’s not too late to get them back on track. Schedule their vaccinations today to protect them from serious, preventable disease.
Has your child fallen behind on their vaccinations? It’s not too late to get them back on track. Schedule their vaccinations today to protect them from serious, preventable disease.
Is your child afraid of the doctor? Half of children ages two to five are fearful. Call Buckeye’s nurse advice line for tips to help them prepare at 1-866-246-4358.
Is your child afraid of the doctor? Half of children ages two to five are fearful. Call Buckeye’s nurse advice line for tips to help them prepare at 1-866-246-4358.
Is your baby up to date on their vaccinations? A baby’s immune system is still developing which puts them at a greater risk for infection. Vaccinations help boost their immune system to fight off serious diseases.
Is your baby up to date on their vaccinations? A baby’s immune system is still developing which puts them at a greater risk for infection. Vaccinations help boost their immune system to fight off serious diseases.
Vaccinations help stop the spread of disease. Vaccinations decrease the risk of other diseases spreading on top of COVID-19. This helps keep hospitals and medical resources available to continue to flatten the curve.
Vaccinations help stop the spread of disease. Vaccinations decrease the risk of other diseases spreading on top of COVID-19. This helps keep hospitals and medical resources available to continue to flatten the curve.
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